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A | 8月13日，宜家北京常营商场正式入驻朝阳区龙湖·长楹天街，这是宜家持续深耕北京、深圳等重点市场，探索全渠道零售网络的重要一步。 Akshay Kumar shared a touching tribute on social media as his niece, Simar Bhatia, steps into the world of films with Ikkis. In his wholesome note, he talked about watching her grow from a shy little girl into a confident young woman ready to face the camera. Akshay shared her poster from Ikkis and wrote, “Holding you as a tiny baby to now watching you step into the world of films… life really has come full circle. Simar, I’ve seen you turn from a shy little girl who would hide behind her mom into this confident young woman ready to face the camera like she was born for it.” View this post on Instagram A post shared by Akshay Kumar (@akshaykumar) He offered words of encouragement for the journey ahead, saying, “Safar mushkil hai, but knowing you, you’ll walk into it with that same spark, that same honesty, and that same stubborn determination that runs in our family. Hum Bhatias ka funda simple hai: kaam karo, dil se karo, aur phir universe ka magic dekho. (The journey is difficult, but knowing you, you’ll face it with that same spark, that same honesty, and that same stubborn determination that runs in our family. Our Bhatia family mantra is simple: work hard, do it with heart, and then watch the magic of the universe unfold).” Concluding the note with pride, Akshay expressed, “I’m so proud of you beta… The world is about to meet Simar Bhatia … but to me you’ve always been a star. Go shine! Jai Mahadev.” Ikkis is an upcoming Bollywood biographical war-drama film that will portray the life of Arun Khetarpal, the youngest Indian Army officer to be posthumously honoured with the Param Vir Chakra for his brave actions during the 1971 Battle of Basantar. The film stars Agastya Nanda in the role of Arun, and late actor, Dharmendra will make his final on-screen appearance as Arun's father, Brigadier M. L. Khetarpal. Also Read: Akshay Kumar’s Niece Simar Bhatia to Make Bollywood Debut in Ikkis。对日益碎片化、即时化的消费需求，宜家在北京市场也逐步从规模扩张转向精准深耕，通过拓展更贴近生活社区的线下触点，不断提升消费者获取产品、服务和家居灵感的便利性。常营商场的开业进一步拓展宜家在北京东部地区的零售网络，提升宜家对不同生活社区的覆盖与服务能力。并与北京现有门店及线上渠道形成协同，为北京不同生活社区的消费者带来更加便捷、无缝的家居购物体验。常营地区是连接朝阳CBD与北京城市副中心的重要枢纽，区域内的龙湖·长楹天街交通便捷、业态多元，是周边居民的生活消费中心。针对当地家庭在新房装修、旧房翻新及局部改造中对设计灵感、高性价比与专业服务的需求，宜家常营商场致力于打造更便捷的一站式家居目的地，通过精选产品，覆盖客厅、卧室和厨房等重点生活空间展示，结合家居咨询、设计服务及线上线下一体化购物体验，为消费者提供家居解决方案。为提升线下购物效率，常营商场配备“门店助手”小程序，支持产品信息查询、线上下单、全屋设计预约及食品预订等功能，并设置独立提货区域。顾客还可通过宜家官网、宜家APP、宜家微信小程序、天猫旗舰店及京东旗舰店体验宜家产品与服务。